Covid outliers: Smaller e-commerce brands that thrived during the pandemic https://ift.tt/GaQAjBw

Platforms such as Amazon, Flipkart, Udaan and Meesho have helped many consumers discover numerous small brands. The frenzy to add more sellers on the platforms and the race to the hinterland to connect with more buyers have helped these manufacturers grow at a faster clip. High smartphone penetration, cheap data and consumers’ eagerness to shop online during Covid have helped these local businesses.